Account Manager 客户经理（MICE方向）

1.
Manages larger, focus accounts or
special segments.
管理重要客户或者重点区域。
2.
Identifies new or existing
markets/accounts that meet property sales strategy.
开发适合酒店战略需要的新客户或市场。
3.
Understands or is familiar with the
fundamentals of assigned accounts.
了解熟悉客户的背景。
4.
Develops a sales plan to generate
business from identified markets/accounts
制定销售计划 ，从所负责客户及市场中获得生意。
5.
Determines the account’s needs,
Marriott’s objectives, and marketing activities of each assigned
market/account.
确认客户的需求、万豪的目标，以及细分市场/客户的战略。
6.
Continuously communicates the benefits
of the hotel to the customer.
将酒店所提供所拥有的价值传达给客户。
7.
Drives/manages account transient,
group and catering production through improved customer loyalty by excellent
account management.
通过有效的客户管理，提高客户忠诚度及散客、团队及会议的产量。
8.
Negotiates transient rates for
assigned accounts.
与客户商讨公司散客价。
9.
Prospects new business through phone
solicitation, outside sales calls, customer visits to the hotel, trade shows,
sales blitzes, direct mail, newspaper/journal research and other customer
interaction or research.
通过电话咨询、销售拜访、接待客户来访、旅游展会、新闻媒体、市场调查等多 种手段拓展新客户。
10.
Develops marketing intelligence: new
product ideas, competition activities, new customer trends and performance.
获取市场情报：如新的项目、竞争对手的活动、市场动向及表现。
11.
Spends majority of time in
face-to-face customer interaction outside of the hotel.
分配大部分的工作时间拜访客户。
12.
Sells the benefits of the Sales Centre/property sales and event management.
向客户推销宴会销售及服务所带来的价值。
13.
Strives to meet measurable targets and
goals, as assigned for individual and team.
努力达成个人及团队的目标（可测量）。
14.
Implements training programs to
improve sales efficiency and staff development.
参加培训课程，提高销售业绩及技能。
15.
Directs the activities of the proactive team.
管理销售团队日常工作。