数字营销主任-餐饮Digital Marketing Executive-F&B

工作职责：
Primary Responsibilities：
1. 不定期在新媒体，团购平台更新餐饮产品展示及讲解，通过直播推广品牌及不同类别餐饮产品，增加账号粉丝、提高转化率、增加餐饮产品销售额等。
Update the display and explanation of catering products in new media and group buying platforms from time to time, promote brands and different types of catering products through live broadcasting, increase account fans, improve conversion rate, increase sales of catering products, etc.
2. 根据产品特性发掘亮点、吸引粉丝，最终促成交易达成。
Discover highlights and attract fans according to product characteristics, and finally facilitate the transaction.
3. 遵守平台及公司规定，积极完成直播场次及直播市场，市场信息收集、整理和反馈、为下次直播方向做好调整提供方向参考。
Comply with the platform and company regulations, actively complete the live broadcast venues and live broadcast market, collect, collate and feedback market information, and provide direction reference for the next live broadcast direction adjustment.
知识和经验
Knowledge and Experience：
1. 熟悉抖音直播、及各平台直播流程；熟悉团购平台后台操作，具备一定审美能力。
Familiar with the live broadcast of Tik Tok and the live broadcast process of each platform; familiar with the background operation of group buying platform, with certain aesthetic ability.
2. 形象气质佳，口齿清晰，声音甜美。
Good image and temperament, clear speech, sweet voice.
3. 对网络热点、新事件有较高的敏感度，有充足好奇心和热情，学习能力强。
Have a high sensitivity to network hotspots and new events, have sufficient curiosity and enthusiasm, and have strong learning ability.
4. 有较强的语言表达能力和应变能力，能处理直播中的突发状况。
Have strong language skills and adaptability, and be able to deal with unexpected situations in live broadcasting.
5. 有直播经验者优先。
Live broadcast experience is preferred.