Director of Sales & Marketing 市场销售总监

The Role 岗位职责：
1. Formulate and implement diverse Sales& Marketing strategies to maximize room revenue.
制定并实施多元化的销售与市场策略，以提高客房收入。
2. Understands the respective market and competitors' strengths and weaknesses, economic trends,supply and demand etc. and knows how to sell against them.
深度洞察相应市场及竞争对手的优劣势、经济趋势、供需状况等，并制定针对性竞争策略。
3. Direct Sales team and ensure they meet the targets set in the annual business plan.
领导市场销售团队，确保完成年度商业计划中设定的业绩目标。
4. Attend all major local and overseas trade shows, hotel and tourist association meetings to identify market opportunities for the hotel.
参与所有重要的国内外行业展会、酒店及旅游协会会议，挖掘潜在市场机遇。
5. Plan and where appropriate, execute sales trips to key existing market areas and identify new potential market areas.
策划并适时执行对重点现有市场的销售巡访，同时开拓新的潜力市场区域。
6. Direct Sales team in identifying market opportunities for increasing the revenue produced by group meetings, functions and special events.
指导销售团队发掘市场机会，提升团体会议、宴会及特殊活动的营收贡献。
7. Collaborate with Revenue Leader informulating and implementing intelligent room rate strategies for different market segments.
与收益负责人协同制定并实施针对不同细分市场的精准房价策略。
8. Actively engaged with Marketing Communications team in formulating and implementing strategies to create awareness for the hotel in local and international markets through various media and marketing partnerships.
与市场传讯团队紧密合作，通过多元媒体及营销伙伴关系，在国内外市场塑造酒店品牌认知度。
9. Manage budget of the entire Sales &Marketing Division, monitor and control the expenses and ensure that there is no substantial overrun of costs.
全面管理市场销售部门预算，监控费用支出，确保无重大成本超支。
10. Works collaboratively with available sales channels, i.e. Property Sales, Regional Sales Offices and Corporate Teams to ensure sales efforts are coordinated, complementary and not duplicative.
与各销售渠道（如酒店直销、区域销售办公室及集团团队）协同合作，确保销售活动形成互补、避免重复。
11. Continuously focuses on improving Guest Engagement to create customer loyalty and increase market share.
持续聚焦宾客互动体验提升，构建客户忠诚度并扩大市场份额。
12. Possess extensive knowledge of key market resources and customer segments in Beijing and Tianjin, with strong regional influence and a reputable standing to drive market impact.
熟悉了解北京及天津市场重要市场资源及客户群体，有强大的区域资源影响力和市场号召力。
Talent Profile 能力&技能需求：
1. Language proficiency: fluent in Mandarin and English (both written and oral)
语言能力：流利的普通话和英语（书面与口语）
2. Must possess excellent organizational and planning skills
必须具备卓越的组织与规划能力
3. Strong knowledge and understanding of current domestic and global travel trends
深刻了解并掌握国内外旅游市场的最新趋势
4. Self-motivated with a positive and professional approach to leading a team
自我驱动力强，能以积极和专业的态度领导团队
5. Ability to do financial planning and expense management
具备财务规划与费用管理能力
6. Ability to multitask and deliver under pressure
具备多任务处理能力，并能在压力下完成工作
7. Good team player
优秀的团队合作精神
8. Ability to prioritize, follow up and be well organized with good attention to details
能够确定工作优先级、有效跟进，并保持条理清晰、注重细节