E-commerce & Reservations Manager

Position Summary
The E-commerce & Reservations Manager is responsible for optimizing distribution channels, managing reservation operations, driving online revenue growth, and enhancing the property's digital presence. This role oversees OTA performance, direct booking channels, website content, digital campaigns, and reservation team performance to maximize occupancy, average daily rate (ADR), and guest satisfaction.
The ideal candidate possesses strong expertise in hospitality e-commerce, distribution systems, and reservation operations, with a proven track record in hotels, serviced apartments, or extended-stay hospitality.
Key Responsibilities
System & Data Management
· Manage PMS, Channel Manager, Booking Engine, and OTA extranets.
· Ensure accurate room inventory, rates, restrictions, and package setup.
· Maintain data integrity and compliance with company policies.
E-commerce & Digital Distribution
· Execute e-commerce strategies to maximize revenue across all online channels.
· Manage and optimize OTA partnerships including Ctrip.com, Meituan, Booking.com, Expedia, and other regional platforms.
·Monitor channel performance, production, conversion rates, market share, and online
competitiveness.
· Ensure content accuracy across all distribution channels.
· Maintain and optimize hotel website content, booking engine performance, SEO, and user experience.
· Collaborate with Corporate marketing team and support DOSM on digital campaigns, promotions, and seasonal offers.
Revenue & Yield Optimization Support
· Monitor occupancy, ADR, RevPAR, and booking pace to maximize profitability.
· Working closely with DOSM to support pricing decisions, e-commerce & promotional strategies
based on market conditions.
· Prepare daily, weekly, and monthly performance reports and forecasts.
Reservation Management
· Oversee all reservation activities and ensure timely handling of inquiries and bookings.
· Manage reservation systems, room inventory, and booking accuracy.
· Ensure reservation standards, SOPs, and service quality are consistently maintained.
· Handle long staying bookings and VIP arrangements.
Qualifications
Education
· Bachelor's degree in Hospitality Management, Business Administration, E-commerce, or related field.
Experience
· Minimum 3-5 years of experience in hospitality e-commerce, reservations, or digital distribution.
· Experience with international hotel brands, serviced apartments, or boutique hospitality properties preferred.
· Knowledge of the China online travel market and digital ecosystem is highly desirable.
Technical Skills
· Proficiency in PMS, Channel Manager & Booking Engine system by SiteMinder
· Experience with OTA extranets.
· Advanced Excel capabilities and strong reporting skills.
· Knowledge of Google Analytics, SEO, SEM, WeChat ecosystem, and digital marketing platforms.
Competencies
·Detail-oriented, and highly organized.
·Ability to work independently and manage multiple priorities.