数字营销经理

·
Observe competitor’s activities and assists
in marketing intelligence.
观察竞争对手的活动并协助市场动态调研。
·
Website Content Management
网络内容管理。
·
Ensure website content is always up to
date in all languages available, updated according to the corporate guidelines.
在集团标准下确保网站所有语种内容总是最新信息。
·
Review and maintain rate and room type
descriptions in OWS (e.g. translations, images, etc.) in coordination with the
relevant stakeholders.
回顾和保持价格和房型描述等在OWS上（例如：翻译，图片）并与利益相关方协调一致。
·
Establish, develop and maintain a
keyword matrix for the hotel and consider when designing website content.
设计网站内容时注意创建、发展和保持酒店关键词组合矩阵。
·
Ensure all content (pictures and text)
is according to corporate standards.
确保所有信息（照片和内容）与集团标准一致。
·
Create and implement promotional
content for special offers and packages, in coordination with the Director of Sales and Revenue Managers.
创立和执行特殊促销 包价等促销内容时，与销售总监和收益经理密切协调。
·
Review and amend hotel information
available on Kempinski.com.
检查和修正使得酒店在官网的信息有效。
·
Identify signature shots representing
both, the hotel and the brand.
确保招牌性图片反映出酒店和品牌的识别性和品质。
·
Sell all facets and products of the
hotel.
销售酒店的所有设施和产品。
·
Develop and maintain a regular pattern
of sales calls, meeting with principals of target market.
开发并保持定期的销售拜访，与目标市场主要联系人保持良好沟通。
·
Build image within local marketplace
through attending events.
通过参与当地市场的各种活动在市场上树立良好形象。
·
Entertain clients.
招待客户。
·
Plan and conduct familiarization tours
and site inspections.
计划并带领客人参观酒店环境。
·
Monitor existing business and provide inputs
into sales strategy meetings to maximize business.
监测现有业务，并在销售策略会上提出建议以扩大业务。
·
Grow existing business; establish and
pursue leads which will develop business.
发展现有业务，并建立和寻找发展业务的机会。
·
Assess sales and marketing data.
评估市场销售数据。
·
Assist with the preparation work for
new products and services.
协助新产品和服务的准备工作。
·
Responsible and obliged for regulatory
assets. After leaving, the consequences will be borne if the asset issue
is found to have been caused by
improper management after the reviewing of the asset.
有监管部门资产的责任和义务，在离职后，若在资产复盘后发现由管理不当引起的资产问题，将由本人负责。
·
Follow and complete the work that is
arranged by supervisor. perform other duties as assigned by superior.
按照上级领导的工作安排，完成工作，履行上级分派的其它职责。