Digital Marketing Director/Manager数字营销总监/经理

【Responsibility】
Support DOSM to develop the integrated marketing plan andinitiatives and coordinate with other hotel departments and Corporate Teams on the development and execution of these marketing initiatives/campaigns. Regular audit of digital tools and applications in the hotel to ensure accuracy and quality on going implementation.Leading and managing the digital analytics and reports and to share with Hotel Teams for findings and learnings.Increase the hotels online presence and production via strategic partnerships, e.g., OTAs, GDS, Brandwebsite, Wechat mall and other channels etc. Enlarge e-platforms & maximise hotel revenue on rooms, RB&E, banqueting, fitness centre andall of hotel products via digital marketing initiative opportunities. Optimize the hotel presence on search engines (in different languages)
【Qualification】
3-5 years of Digital Marketing Work Experience, with a minimum of 3 years in hotel industry.Good knowledge and understanding is a must for Performance Marketing, Social Media, PRC digital area with solid work/project management experienceStrong preference for candidates having concrete experience on website administration (Brand.com)/building new website features and mobile and social applications (like WeChat)University graduate or equivalentGood knowledge in HTML/Wordpress/Google Analytics/SEO/ecommerce operation/ email & mobile marketing a definite advantage