1. General
The Creative Designer shall mainly be responsible for creating and maintaining public-facing marketing strategies to build up the LEH brand image and directly impact the Admissions efforts to attract and retain prospective families. He/she will report to the Director of Admissions, Marketing and Communications (DAM).
ll. Job Responsibilities
Multi-media Design & Create (75%)
· Design layouts for digital & print materials, various visual assets delivery with an emphasis on LEH Foshan's brand core values and the School USPs;
·Formatting marketing materials such as thought leadership, brochures, flyers, banners, event materials and presentation materials, advertisement and brand identity collateral;
· Providing knowledge of materials, production process and sampling;
· Ensure the quality of admission and marketing inventory meet brand standards and with high quality;
·Photo shooting, video editing and motion design to support enrolment marketing strategy;
·Deal with outsource photographer and video vendor to make sure the quality of photos and video producing;
·Coordinating with school vendors to ensure all the marketing materials are of the right quality;·Prepare an annual creative calendar according to the annual marketing plan.
Marketing(25%)
· Working with marketing officer to update and maintain school website.
· Supporting the academic team in preparing visual materials for Book Week, Parent-Teacher Interview, Subject Competitions, Artwork Exhibition etc.;
· Supporting other team members when required.
III. Qualifications, Knowledge, Skills and Abilities
Essential:
. Bachelor's degree and above, majored in visual communication, communications or multi-media design preferred;
. Proficiency in Illustrator, Indesign, Photoshop and Premiere (Applicants should attach a link to previous design portfolio);
. Understanding of visual elements (layout, type and fonts) and attention to details;
. Self-motivated and can work under pressure with deadlines;
. Fluent in English and Chinese to communicate with an international team and target global audiences;
Preferred:
. The motivation to maintain and improve design standards;. Experience in building H5, website and video editing;
. Strong new media operation and copywriting skills;
. Experience in a multi-national company or an education environment.
一、总体职责
创意设计师主要负责制定和维护面向公众的市场营销策略,以提升LEH的品牌形象,并直接影响招生工作,吸引和留住潜在家庭。该职位需向招生、市场与传讯总监(DAM)汇报。
二、工作职责
多媒体设计与创作(75%)
· 负责数字及印刷材料的版式设计,提供各类视觉资产交付,重点突出LEH佛山的品牌核心价值及学校独特卖点;
· 对思想领导力内容、宣传册、传单、横幅、活动物料、演示材料、广告及品牌标识物料等营销材料进行格式优化;
· 具备材料知识、生产流程及样品制作经验;
· 确保招生与营销物料质量符合品牌标准并保持高品质;
· 通过照片拍摄、视频剪辑与动效设计支持招生营销策略;
· 对接外包摄影师与视频供应商,确保照片与视频成品质量;
· 协调学校供应商,保证所有营销物料质量达标;
· 根据年度营销计划制定创意内容年度日历。
市场营销(25%)
· 与市场专员协作更新和维护学校网站;
· 为学术团队提供图书周、家长会、学科竞赛、艺术展等活动的视觉材料支持;
· 根据需要协助其他团队成员开展工作。
三、资历、知识与技能要求
必备条件:
· 本科及以上学历,视觉传达、传播学或多媒体设计专业优先;
· 精通Illustrator、Indesign、Photoshop及Premiere(需附既往设计作品集链接);
· 理解视觉元素(版式、文字与字体)并具备细节把控能力;
· 自我驱动且能适应时效性强的高压工作环境;
· 熟练运用英语和中文,能与国际化团队沟通并面向全球受众开展工作。
优先条件:
· 具有维护和提升设计标准的主动性;
· 具备H5搭建、网站建设及视频剪辑经验;
· 擅长新媒体运营与文案创作;
· 有跨国企业或教育行业从业经验。
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