岗位职责 Job Responsibilities
1. 负责品牌数字营销策略制定及电商平台运营管理。
Formulate brand digital marketing strategies and manage the operation of e-commerce platforms.
2. 管理社交媒体账号,策划内容投放,提升品牌曝光与互动。
Manage social media accounts, plan content release, and enhance brand exposure and user engagement.
3. 运营线上预订渠道,优化产品展示与销售转化。
Operate online booking channels, and optimize product display and sales conversion rates.
4. 分析流量及销售数据,制定投放策略与营销活动方案。
Analyze traffic and sales data, and formulate delivery strategies and marketing activity plans.
5. 协同销售及运营团队,推动线上营销与线下体验融合。
Collaborate with sales and operation teams to integrate online marketing and offline customer experience.
任职要求 Job Requirements
1. 5年以上奢华品牌酒店、高端餐饮数字营销及电商运营经验。
At least 5 years of experience in digital marketing and e-commerce operation for luxury hotel brands and high-end catering brands.
2. 熟悉主流社交媒体、搜索引擎及OTA平台推广机制。
Familiar with the promotion mechanisms of mainstream social media, search engines and OTA platforms.
3. 具备数据分析与内容策划能力,结果导向。
Possess data analysis and content planning capabilities with a result-oriented working style.
4. 英文流利,有奢华品牌筹开经验者优先。
Fluent in English. Candidates with pre-opening experience of luxury brands are preferred.
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