E-Commerce Executive 电子商务主任

PRINCIPAL RESPONSIBILITIES 主要职责
§ Assist Director of E-Commerceto create individual marketing plans for thehotelto drive revenue across all online customers segments
协助电子商务总监为每酒店建立个别的市场推广计划来提高在线客户市场的收益.
§ Supervise online marketing campaigns withapproved online agency.
监督并授权网络媒介进行的市场推广活动。
§ Research and develop promotions/partnerships withlocal attractions to further hotel’s web presence and online revenue, andnegotiate on behalf of the hotels in the region for new online marketinginitiatives.
通过与当地景点合作，开发促销计划，伙伴以增强酒店网页的内容及在线收益，并代表酒店在本地洽谈新的在线市场推广。
§ Locate and add our hotel to new partner marketinglinking opportunities.
把握适当时机向新合作伙伴推广并准确定位。
§ Plan and execute tactical marketing plan throughstrategic third party channels according to brand strategies.
依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划。
§ Maintain ongoing communication with key local andregional third party accounts.
维持与现有本地区域内关键客户的沟通。
§ Manage the development, execution and tracking ofoffers on the LHG CRM marketing tool.
在LHG集团沟通工具方面的管理，执行并记录所有特别促销。
§ Design marketing strategies to drive stay-relatedrevenue, as well as offers that will generate repeat business for participatinghotel.
设计市场推广战略以增加入住的收益，并为参加该活动的酒店产生持续的收益。
§ Own the development and implementation ofpromotional offers to ensure timelines to market.
发展和运用促销计划以确保市场推广中的时效性。
§ Liaise with hotel operations teams onimplementation of offers. Ensure offers are properly tagged and are beingtracked.
在具体促销计划上与酒店运作部门协调。确保所有促销价格被正确标记和追踪。
§ Track, measure and provide analysis on successrate and “Return on Investment” to ensure we optimize on all future offers.
追踪，衡量并针对投资报酬率提供分析，及时调整酒店未来的定价。
§ Owen rolling online promotional marketing plansand schedules for the hotel.
负责制定酒店网络市场推广计划及时间表。
§ Analyze user behavior on Special Offer Pages andDestination Sites to help optimize on initiatives going forward.
通过特别促销网页及目的地网站分析用户行为，提出意见优化并提高工作效率。
§ Perform anyduties assigned by the Management deemed necessary.
执行任何管理层委托的工作。